Code and Clutch - Business Plan Presentation

Code & Clutch Innovation Garage Business Plan

Code & Clutch Innovation Garage

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Charts

Financial Tables

YearRevenueR&DMarketingOperations
2025500,000150,000100,000125,000
2026750,000225,000150,000187,500

Executive Summary

Integrated automotive hub providing AI diagnostics, training, and import consultancy. Projected revenue grows from $500k to $1.5M in five years. Investment ask: $250k.

Business Description

Private limited company in Nairobi. Core activities: AI diagnostics, consultancy, and training.

Market Analysis

East African market growing with demand for used vehicles and tech solutions. Focus on workshops and premium dealers.

Marketing & Sales

Digital campaigns, events, and WhatsApp leads. Channels: direct sales, online bookings, training registration.

Management

CEO: Strategy; CTO: AI; COO: Operations; CFO: Finance; HR: Training.

Products & Services

AI Diagnostics, Import Consultancy, Training Workshops, Subscriptions.

Competitive Analysis

Integrated offerings create recurring revenue and switching costs; SWOT: strengths, weaknesses, opportunities, threats.

Operating Plan

Daily operations: intake, diagnostics, reporting, and follow-ups. Tech dashboard and logistics management.

Financials

Initial capital: $250k. Break-even: ~2000 units. ROI projected at 22% by year five.

Vision & Mission

Vision: Leading East African automotive hub. Mission: Affordable, scalable AI solutions. Value: Integrated one-stop service.

Conclusion

Clear market need, strong recurring revenue. Call to action: Contact via WhatsApp or download PDF.

References & Contact

  • East African Automotive Reports 2024
  • KRA Vehicle Import Tax Guidelines
  • AI in Automotive Diagnostics – IEEE 2023
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Welcome to Code & Clutch

CODE AND CLUTCH

Code and Clutch — Cars & Technology

About Code and Clutch

Code and Clutch is Nairobi's modern hybrid: we combine hands-on automotive expertise with web and AI technology. We help drivers find reliable imported vehicles and help dealerships scale with tailored digital products. From sourcing and inspection to financing and delivery — we handle the end-to-end journey so our customers can focus on driving.

Our Promise

We believe in transparency, integrity and measurable results. Every car we sell is checked, documented, and presented with clear pricing. Every tech project we deliver is focused on lead growth and ROI for dealers.

What we deliver

  • Comprehensive vehicle inspection reports with photos & service history
  • Trade-in assessments and fair market pricing
  • Bank & asset-backed finance facilitation for buyers
  • Websites, chatbots and inventory systems for dealerships
  • Local delivery, registration support and after-sales service

Why Choose Us

We blend automotive trust with modern technology — giving you verified cars, structured finance, and online tools to speed up sales.

  • Proven import channels and inspection partners
  • Clear documentation and handover process
  • Technology-first approach to customer experience
  • Local teams across major counties for fast delivery

Our Mission & Vision

Mission: Make car ownership simple, transparent and affordable — while empowering Kenyan dealerships with practical technology.
Vision: To be East Africa’s leading auto-tech hub where verified vehicles and AI-driven sales tools create better outcomes for buyers and sellers.

Services We Offer

Automotive services plus technology solutions — built to serve buyers, dealers and small auto businesses across Kenya.

🚘 Car Dealership & Imports

We source, inspect and import premium used vehicles (with a focus on German and Japanese models). Our process includes pre-export checks, shipping, clearance and a Kenyan inspection at handover.

  • Car Sale: Verified used cars with condition reports
  • Car Import: Sourcing, inspection & clearance
  • Trade-In: Fast valuation and part-exchange options
  • Delivery: County delivery and registration assistance

💻 Technology & AI for Dealers

From responsive dealer websites to AI chatbots and inventory CMS — we deliver tools focused on lead capture and conversion.

  • Web Development: SEO-friendly, mobile-first dealer sites
  • Chatbots: 24/7 triage and appointment booking with WhatsApp integration
  • Inventory CMS: Easy listing management and quick-share links
  • Automation: Pricing tools, leads-to-CRM flows, and analytics

Financing & Purchase Options

We partner with local banks and asset-financiers to provide tailored repayment terms. Below are typical plans we arrange — exact terms depend on bank approvals and vehicle age.

Starter Plan
Suitable for entry-level used cars. Typical deposit: 15–25% • Term: 12–36 months • Quick approval assistance
Standard Auto Loan
For private buyers with full documentation. Deposit: 20–30% • Term: 24–60 months • Bank facilitation included
Business & Fleet
Asset-backed lending for SMEs and dealers. Flexible terms, bulk purchase support and fleet servicing packages.

Customer Promise

We commit to:

  • Honest vehicle histories and full inspection evidence
  • Transparent pricing and no hidden fees
  • Clear finance guidance and timely delivery
  • Local support after purchase — maintenance referrals and parts

Frequently Asked Questions

Do you provide warranty?
We offer limited warranties on some cars and can arrange extended warranties through partners. Details are provided per listing.
How long does import take?
Typical import timelines are 6–12 weeks depending on shipping schedules and clearance. We provide updates during each stage.
Can I test-drive before purchase?
Yes — book an inspection and test-drive via our booking form or WhatsApp. We can also arrange county demos.

What Our Clients Say

Real feedback from customers who've used our import, finance and tech services.

Grace W
Grace W. — Nairobi

“Buying my BMW felt safe and clear. Code and Clutch walked me through inspection, paperwork and finance — I drove home happy.”

BMW 320i • Full inspection & bank-finance support
Aisha M
Aisha M. — Mombasa

“They handled my import end-to-end and built a chatbot for my business. Reliable service and great tech.”

Import + Chatbot • Dealer lead automation
Ruth K
Ruth K. — Kisumu

“I traded in my old car and upgraded quickly. Transparent valuation and friendly staff.”

Trade-in • Quick uplift

Location & Hours

Visit Us

Along Ngong Road — next to Nexus Car Wash

Hours: 8:00 AM — 5:00 PM (Monday — Sunday)

Walk-ins welcome by appointment. We also offer remote valuation and county delivery.

Book an Appointment & Test Drive

Fill the quick form below — it opens WhatsApp with a prefilled message to our bookings number (0717423659). Mention the vehicle or service you need and your preferred county.

Ready to Drive Smarter or Build Next-Gen Tech?

Book an inspection, arrange financing, or hire our technology team — we serve both drivers and businesses across Kenya.

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Code and Clutch — Where Cars Meet Code
Ngong Road (Next to Nexus Car Wash) • Phone: 0717423659
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Code and Clutch

Where cars meet technology. Offering car sales, trade-in, imports, AI development, training, web design & development. Open Mon–Sun, 8 AM – 6 PM. Located along Ngong Road, next to Nexus Car Wash.

Contact us on WhatsApp: 0717423659

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